“Now look, Mr. Chaudhary gave us very specific instructions for the Weekly Address.  The thumbnail is the first thing the audience sees, right?  It’s static, it’s what they click on, so it provides another opportunity to enforce our message.  The President is all about transparency, okay, so we’re gonna give the audience a little behind-the-scenes action.  They love that shit on DVDs, makes ‘em feel part of Hollywood.  Anyway.  So I want you to get some of the equipment in there.  Get Obama on the monitor.  Looks fancy.  Says, we know that you know that this is a production.  We respect your intelligence.  Now look at our fancy monitors.  And maybe get the President in the background, too.  Shows we got nothin’ to hide.  Throw in a Klieg light, maybe with some tissue paper over it.  Why tissue paper?  Because that’s really what the pros use!  Isn’t that something?  A microphone’s good too — but the Klieg’s more exciting.  Oh, yeah — show the President’s water glass.  He’s human.  Very very human.  He gets thirsty, just like us!  See, by giving people this little glimpse, we enforce the idea that everyone has access to the President.  He’s open with us.  He tells us what’s what.  What’s that?  The crew?  No, don’t photograph the crew, least of all the grips.  They’re a rough bunch.  Weathered and grizzly.  They smoke Reds.  Get some other guys.  Prettier ones.  Give ‘em papers to hold or something.  And do NOT, under any circumstances, show the President getting his make-up applied.  We’re supposed to emote authenticity, sure — but let’s not get crazy.”