What if global warming didn’t actually lead to catastrophe, but just made the weather really pissy all the time? No cities under water, no mass-extinction of polar bears, it just stays shitty out for weeks at a time. Like New York the past two months. And which is the more effective spur to living green? The fear of Michael Bayesque apocalyptic disasters, one right after the other, or the knowledge that if you don’t separate your recyclables it’s gonna be crappy outside the whole Summer?
One makes for great television, and the other makes television your only option.